I came to this by way of the Netflix TV show of the same name which derived from it, and I have to say the TV show is significantly better in my opinion. I honestly could not for the life of me figure out why 11 publishers would bid for this novel (which is what The Guardian says happened).
I know it's very likely a debut author's dream to have that kind of demand for her work, but I'd be embarrassed to have anyone bid for this novel had I written it. I'd be more likely to post it for free on my website or in some fan fiction site. On the other hand I would never have written this. If that means I'll never have a bidding war, or a TV show made from one of my books, or a best-seller, it's fine with me. I don't work that way. I want to be proud of what I've written, not embarrassed by it a few years hence.
The problem was that the book simply wasn't interesting and was poorly written. Main character Leila discovers a chat board (how quaintly antique!) called Red Pill - named after the pill scene from The Matrix. She is groomed by the site's owner, Adrian, and then offered a job of impersonating Tess, who evidently wants to kill herself, but also to have her life continued by another person for a while before being slowly faded to black so that no one knows what happened to her.
None of this makes any sense given Tess's spastic, manic, random, scatterbrained personality. I assume it's because of that very personality that she cannot do this for herself, but to be told that someone with that same personality is planning this happening, stretched credibility too far. When did she ever plan anything? Why would she care if her life ended suddenly or was faded out? From what we learn of her, she wouldn't! The TV show scenario made far more sense.
Leila pretty much immediately volunteers for this role, and starts interacting with Tess for the purpose of learning her life. Never once does dumb-ass Leila think for a second that Adrian might be setting her up. Again the TV show did it better, and certainly better than the idiotic back-cover blurb writer who makes the brain-dead claim that this is an "ingeniously plotted novel of stolen identity."
Now admittedly I ditched this halfway through and had some suspicions of my own about what was happening, but up to the point where I quit reading, there was nothing stolen here! Tess voluntarily gave up her identity to Leila because she wanted this. The blurb outright lies as blurbs all-too-often do. Shame on blurb writers!
It occurred to me that Adrian might be behind this whole thing: that Tess had no intention of dying, and that Adrian planned on killing her, and while the exchange was confined to email and IM chat, this would have worked, because he could have readily impersonated her, but then Leila was having face-to-face skypes with Tess, so unless Adrian had access to some really good emulation software, this impersonation idea seemed a stretch, but maybe that's how it went.
Or perhaps Tess didn't plan on dying, just on disappearing, and had no idea Adrian planned on killing her, so this is why this seemed to work. Either way there was no identity stolen! I don't know what the plan was or how it actually played out, or even if Tess was dead at all, but by halfway through I wasn't even remotely interested, because the story had become such a drudge to read that I couldn't have cared less, and not one of the characters appealed to me.
The story actually wasn't too bad until Leila went to Spain trying to track Tess down. At that point, the entire thing came to a screeching halt and boredom set in like chilled molasses. The story was all over the place to begin with - not linear at all - so it was at times hard to follow. Here it was easy to follow but completely lacking in anything remotely interesting. The story literally did not move a millimeter. Leila constantly complained about the heat in Spain (which stays mainly in the plain), but when she had a chance to go to town and could spend some money, did she buy a cola, or ice water, or lemonade? Nope. She bought a bag of salty potato chips. Not realistic - unless of course my theory that Leila is a moron is correct.
This pointless bumbling around at this 'hippie' commune camp in Spain was a major turn-off. It went on endlessly and it was tedious in the extreme. I mourn the trees which were sacrificed because of this author's evident inability to self-edit or to know when enough is enough. It should be needless to say that I lost all interest and I quit reading. I cannot commend this book.