Friday, March 8, 2019

Enchanted Moments by the Disney Product Marketing Team


Rating: WARTY!

This seemed to me to be a cynical offering from Disney. I have mixed feelings about this mega-corporation. They're way too big for one thing. Worse than that, they insist on churning out Star Bores movies that are so derivative as to be pathetic, and turned me permanently off the whole space opera.

But I do like what their Marvel unit puts out. The problem with Marvel is the same as it is with the 'princess' movies: it's all about the guys even though those princess movies superficially appear to be dedicated to their respective princesses! Most of the time, the stage is occupied by the male characters at least as far as speaking roles go. Apparently the princesses have little to contribute according to Disney. This weekend Marvel makes a major move to redress its deficit. What's its parent going to do?

This book, however, was just too much. It's nothing more than an advertisement for their Disney princess product line which is a part of the three billion dollar Disney product marketing machine. I have zero respect for the princesses despite Disney's limp efforts to retcon these girls into feminine powerhouses.

These days, if not always, Disney is all about retconning, taking public domain properties and turning them into movies and products, and then incestuously and endlessly feeding off of those same products by nothing more inventive or imaginative than repackaging. There's no originality here at all. Just how many times have they remade Cinderella? And now it seems they're embarking on a massive remake of everything. The only fresh thing they've had for years is Frozen, which I had a sneak preview of and enjoyed, but now they're essentially remaking that by adding a limp sequel.

This particular book consists of five thick cardboard pages, each starring a 'princess':

  • Cinderella, not really a princess, but certainly the girl with the smallest shoe size on the planet, yet whose movie stands alone in the Disney canon by actually giving her close parity with the male characters in terms of exposure, but the truth is that Cinderella really did nothing for herself. She had it all handed to her by her fairy godmother and her animal slaves.
  • Ariel was disobedient from the start, putting herself first and foremost in everything, and completely disregarding her father and the rest of her family in pursuit of her own selfish ambition.
  • Belle's actual name was Beauty in the original (contrary to Lady Gaga's dilemma, early Disney movies were all about the Shallow). Again, she wasn't a princess, and she curiously seemed to favor the beast in his animal form, but her worst trait is that she despises everyone else in her village!
  • Snow White was demoted from princess by the queen, and I've heard that she was Hitler's favorite Disney character. Perhaps the limpest of all princesses, she needed not one guy, but seven to validate her. And all she had ambition to do was clean house.
  • Aurora slept (and didn't even walk) her way through life until some dude kissed her without her permission - which admittedly would have been hard to give. She has the least to say of any major Disney character.

I find none of these inspiring and cannot rate this as a worthy read. It's really just a marketing tool