Rating: WORTHY!
This is from an advance review copy for which I thank the publisher.
Subtitled "Learn to See the Hidden Influences That Shape Your Eating Habits" this was a great book about how we see food both with our eyes and with our minds (it's not necessarily the same thing!). Even knowing as much as your average amateur can about how easily the mind can have the wool pulled over it, I was surprised by some of the revelations here. You may think you know how deceptive advertising can be, but what if the advertising is the food itself? What if we're already weakened and susceptible because everyone has to eat, and nature itself has predisposed us to give in to the very things which the six-hundred-billion dollar military-food complex is trying to foist upon us?
Just kidding about the military-food complex (although not about the six-hundred-billion dollars), but food is making an impressive assault on us, and it's showing on our waistlines. Maybe it should be referred to as the militating food complex?! The fact is that it's in our nature from when we were all hunter-gatherers to seek fats and sugars, and now they're so readily available to us, we have a hard time saying no. But it's not even that simple, because food sneaks in under the radar, and we can be manipulated so easily not just by it, but by those who are trying to purvey it to us.
The authors (journalist Melanie Mühl and psychologist Diana von Kopp) pull research and references from fields such as behavioral psychology, biology, neuroscience, and pop culture and make it available in short, pithy, topical chapters which make reading this so easy I got through it long before I expected to. They ask an assortment of questions and answer them: Why do we like certain foods so much? Is raw food healthier than cooked? Why do people overeat? And a lot more. They talk about real world studies and research and come up with some quite amazing trivia about our eating habits, which turns out to be not so trivial at all.
You may know that if you get a smaller plate at an all-you-can-eat buffet, you're likely to eat less than if you start with a larger plate, but did you know that if you sit facing the buffet, you're more likely to eat more than if you face away from it? Ot that if you get a red plate and tableware, you're likely to eat less as well? I guess that last one doesn't apply so much at Christmas, when we often see red plates, but over-eat anyway! But Christmas is of then the exception to many rules.
If you're interested in how humans behave, in food and diet, or are looking to maybe lose a couple of pounds and want to find ways to psych yourself into it, this is a great book to read. It's not a diet book by any means, but it does clue you in to both diet and weakness, and knowledge is a powerful weapon. Even as a book about food and perception, which is what this is, it was fun, interesting, surprising, engaging, and well-worth the read. I recommend it.
