This is from an advance review copy for which I thank the publisher.
I am very skeptical of self-help books which is why I do not read them. I have read one or two in the past, and this one seemed like it might offer something different, but in the end what it offered was no different form a hundred other such books: at best it was simple common sense and at worst, misleading distractions. You cannot be creative if you're spending your time reading books like this when you should be creating things yourself instead of frittering time away on things others have created.
There's an apocryphal story about a writer who was giving a lecture, and many would be writers were present. The story may have happened or it may not. The author in question may have been Sinclair Lewis or they may not. The lecturer may have been drunk or not, but the story I heard is that he came out onto the stage and the first thing he asked was for a show of hands from anyone present who wanted to be a writer. Everyone raised their hand of course. The guy responded with, "Then why the hell aren't you writing?" And he wandered off the stage.
Like I said, this may be a true event or it may not, but there is a truth here, and it's in the message: you can't be writing that best-seller if you're off attending lectures on how to write best sellers, or if you're reading self-help books all the time when you could be working on your own project. For example, reading novels of the kind you might be interested in writing will be of much more help, but if all you're doing is reading and not writing your own, then you're wasting your valuable time.
The common theme of books of this nature is that the author is typically someone you've never heard of or read about. You don't get best-selling authors like David Baldacci, and John Grisham, or Dan Brown writing books about how to write best sellers, and the reason why they don't is because while they may well be able to write best sellers, they don't know how to teach others to write them. Plus they're too busy turning their ideas into finished novels!
It's not a magical power that can be passed on. You can take courses to learn how to write well, but you cannot be taught how to write a best-seller. You can only write one or fail to write one, and you can't even fail if you never write one. The same with musicians and artists, actors and movie-makers, and technology innovators and engineers. They know how to do it, but they cannot pass on their talent, or industry, or inspiration to others and have it magically work the same way for them. It doesn't work that way, sorry to say!
The only way to find out if you have it, is to do it! I know it's a big-business purveying self-help books, but you know what? I've never read a single one which has helped me, and more damningly, I've never read of any of these people who've had big success stories praising a self-help book for their success! They don't read these books because they're too busy pursuing their dream! What they do consistently emphasize is how hard they worked to achieve their aim and how diligently they kept chasing it.
Granted, this book does urge that, but it really doesn't offer a lot in the way of helping other than, as I mentioned, simply passing-on common sense. The problem is that if you're so lacking in common sense that you need to get tips on it from a book, then you're already in serious trouble. In the end, the only help you can count on is your own industry. It may be a cliché, but it's inspiration and perspiration that will get you there if it's going to happen for you, and there are no guarantees.
We always hear about the success stories: the ones where people have worked for their dream and got it, but we so rarely hear about those who worked just as hard pursing their dream, but who failed for whatever reason. If this books motivates people to motivate themselves, then that's a good thing, but I think it's wise to ask who really benefits most from books like these? Is it the people who write them or the people who read them?
One piece of advice offered for writers was: "Keeping score of the amount of words written or the time you spend writing will create an internal contest with yourself." This may work for some, but not for all. It doesn't work for me because it impedes my work and makes it seem like work. I don't want that! I'd rather just enjoy writing than become bogged down in, or worse, become disheartened or disillusioned by a scoring system. Scoring is boring! Worse, demanding 'x' amount of words or pages per day is not only soul-destroying, it's actually counter-productive to the very creativity this author is supposedly promoting!
There are some odd observations in the book. The first of these I noticed was when I read, "...usually we have to wait for months if not years before seeing our work published" but this completely overlooks this era of self-publishing through outlets such as Barnes and Noble's Nook press, Kobo, Lulu, Google Play, iBooks and others which has been going on for years. How the author could overlook such a roaring industry is a mystery and speaks of poor preparation.
I read in this book a lot of observations by and on people I've never heard of, including assorted quotes from these people. I am not one to take hints and tips from people I have no reason to trust when it comes to advice, especially when it's in the form of bon mots and pithy phrases which are more designed to show-off their originator than to offer concrete help. One of these asides was: "Peter Shankman flies more than 250,000 miles a year and does most of his writing in transit." I've never heard of this author, but whoever he is, that travel rate is getting on for 700 miles per day, so he really has no choice but to write in transit! Duhh!
This was in a section devoted to choosing the location for your creativity. It seemed focused on whether your desk was cluttered or clear, but you know what? Who cares? If you're working as a writer, then your focus needs to be on your writing, most typically on a computer screen, not on whether your desk is cluttered or clear! This seemed to me to be adding a distraction rather than helping to remove it. Ignore your environment focus on your work. If your environment intrudes, then include it in your work! I'm all for getting out and doing and seeing new things and meeting new people. You never know where your next idea will come from, but in the end a writer is someone who writes, an artist someone who paints, and so on, and it really shouldn't matter where you are or what surrounds you! Get focused on your art because in the end, it's all that matters when it comes to creativity.
There were some really oddball references too. One which particularly struck me was: "Ernest Hemingway and F. Scott Fitzgerald who worked from cafes at the turn of the 20th century." I have to wonder why these two are mentioned in this context, but not Jo Rowling. I have no idea where those two antique authors wrote, but it's legendary that Rowling, impoverished, wrote in a café in Edinburgh because it was warmer than her apartment. She did not let a cluttered table or a noisy street get in her way. Did this author not know that much about an author who is more successful and arguably better-known these days than either of the two she mentioned?
That wasn't the only such item. I read, "The times when an artist worked in solitude on his creations," His creations? Seriously?! She continued: "revealing them for the first time during a launch, have passed. Now the audience wants to be co-creators, co-actively giving input throughout the process." This could not be more wrong or more misleading. Unless you really are looking to share your work - and the credit and rewards, this is appallingly bad advice. Yes, there are people who put materials out there and work collaboratively, but this isn't the norm. Perhaps it will be in some distant future, but we are not there yet and personally I doubt we ever will be. I can't see a bunch of stage actors welcoming advice and interruptions for the audience! Steve Jobs certainly did not want people telling him how to do what he did!
I also read: ""Experiencing the creative process live, while it’s happening, is now the norm." I'm sorry but this is bullshit. Maybe in the narrow, blinkered world in which this author operates it is, but seriously, I doubt even that. You don't find fashion designers posting their work online! They're more secretive than ever the Soviet Union was during the cold war!
Writers I know, are not given to doing this although some do this experimentally. For most, writing is a solitary profession and for good reason. You start posting your ideas online and someone is going to steal them and race you to publication, so they can accuse you of stealing their idea when you finally publish! Fortunately (or unfortunately, depending on your perspective), ideas for stories are not copyright, only the finished work.
I'm not a fan of Stephen King, but he is one of the few really successful authors who have actually written a book about writing books (On Writing: A Memoir of the Craft)! I never read that, but when he experimentally started publishing his novel The Plant online that same year, in installments downloaded on the honor system (you voluntarily paid a dollar per chapter downloaded), the story quickly folded. Sales fell-off and he lost interest in it. He never did ask for fan input!
There's a difference between seeking crowd-sourced funding for a project say, or in getting some feedback on some generalized ideas on the one hand, and on the other, in quite literally sharing your work before it's ever properly established as your own, and thereby risking losing ownership and a chance at copyright. I think talk like this is dangerously misleading and risky, and if misunderstood or misapplied, is going to lead only to loss and misery as your stock of creativity is frittered and dissipated without you getting any reward: not even so much as recognition for it.
It was at this point that I gave up reading this as a bad job The title is Your Creative Career, but it felt to me like there was precious little emphasis on the creative (a trilogy of chapters at the start), and far too much on avarice and maximizing profits. There's nothing wrong with making money and being financially rewarded for your creativity, but first you have to have that creative resource up and running. You have to be credited with it before you can look for credit from backers. You can't make money on vaporware, empty promises and unfulfilled dreams.
I cannot recommend this book, because for me it failed to accomplish what it promised in its title, replacing an offer of creativity advice with nothing more than simple common-sense observations that anyone worth their salt already knows, and worse: wrong-headed advice and flashy, but ultimately empty quotes and catch-phrases from obscure people who may have been successful in their sphere or not, but even if they were, this doesn't mean their advice is worth the paper it's printed on.